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It was introduced in the Greater Pittsburgh area , United States, in and nationwide in It is one of the company's signature products. The Big Mac was created by Jim Delligatti , an early Ray Kroc franchisee, [1] who was operating several restaurants in the Pittsburgh area. The Big Mac consists of two 1. The Big Mac is known worldwide and is often used as a symbol of American capitalism and decadence. The Economist has used it as a reference point for comparing the cost of living in different countries — the Big Mac Index — as it is so widely available and is comparable across markets.

This index is sometimes referred to as Burgernomics. The name was popularized by a advertising campaign featuring a list of the ingredients in a Big Mac: Big Mac Sauce is delivered to McDonald's restaurants in sealed canisters designed by Sealright, from which it is meant to be directly dispensed using a special calibrated "sauce gun" that dispenses a specified amount of the sauce for each pull of the trigger.


In , McDonald's admitted that "the special sauce ingredients were not really a secret" because the recipe had been available online "for years". In , McDonald's revamped the special sauce by removing potassium sorbate , sodium benzoate, and calcium di-sodium EDTA. The Big Mac, along with many other McDonald's products, was first served in a collapsible cardboard container that was changed to a "clamshell" style styrofoam container in the late s.

Styrofoam containers were phased out beginning in , due to environmental concerns. The Two all-beef patties, special sauce, lettuce, cheese, pickles, onions — on a sesame seed bun concept for the jingle was created by Keith Reinhard, Chairman Emeritus of DDB Worldwide , and his creative group at Needham Harper and Steers. Originally, the ingredients appeared as a one-word heading for a McDonald's ad developed for college newspapers.

The words were then set to music created by Mark Vieha, who performed the original jingle. The first run of commercials ran only a year and a half, going off the air in , but its popularity remained beyond its TV life. Subsequent to the jingle, McDonald's followed up with a promotion based on its customers spontaneously having a "Big Mac Attack". In the United States during the original campaign many franchises ran promotions that awarded a free burger to customers who could recite the slogan within a specified time usually two or three seconds.

In , McDonald's revived the phrase. In an English-language ad from McDonald's international " i'm lovin' it " campaign, a rapper rapidly spouts off the trademark in the background music. Also in , American Greetings and Carlton Cards released a Christmas ornament of a Big Mac, on which the slogan was both printed and played aloud by pulling on a string.

Roy Bergold, National Advertising Manager at McDonald's, has a big hand in championing the original campaign and helping to bring it back. In McDonald's Malaysia revived the phrase. The revival includes the original prize of a free Big Mac if the customer is able to recite the phrase in under four seconds. It was released in May, along with the promotional Mega Mac , which has four beef patties instead of two. In the early s, as a promotion, McDonald's staged an in-house rivalry between their two most popular products. Consumers were invited to decide "Which one will be number one?

Chicken McNuggets or Big Mac sandwiches? Later in the ad campaign, the second was offered for free. It was eventually announced that the Big Mac was "number one". Ads in the s and early s featured the character Mac Tonight and a parody of the song Mack the Knife.

The character was pulled after settlement of a lawsuit by the estate of late singer Bobby Darin , whose famous recording popularized the song. Big Mac! Now where's my check?

McDonald's sued the Irish fast food chain Supermac's for trademark infringement and claimed the name would confuse consumers in European markets. Goliath " victory. Officer Big Mac was similar to Mayor McCheese, except he was the chief of police , wearing a constable uniform and sporting a large Big Mac for a head. The museum features the world's largest Big Mac statue measuring 14 feet high and 12 feet wide and has hundreds of historic artifacts and exhibits that celebrate the Big Mac.

Fallen Arches: Can McDonald's get its mojo back?

The Big Mac is a geographically localized product. In Australasia, the burger is slightly smaller with kcal 2, kJ and From Wikipedia, the free encyclopedia. For other uses, see Big Mac disambiguation. Values may be different outside US market.

McDonald's advertising

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McDonald's advertising - Wikipedia

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